Sylvain Roy is chief operating officer at Virtual Artifacts (VA). Sylvain is a business lawyer with 25 years of IP, valuation and transactions experience applied to growing, operating and monetizing tech companies. Distinctive features of Sylvain's practice include mastery of technology and media industries, the ability to assess risk factors associated with product development, go-to-market and scale-up, and the incorporation of risk/benefit analyses into business strategy and operational planning. In total, Sylvain valued or provided due diligence on over hundreds of technology projects. Prior to joining Virtual Artifacts, Sylvain founded and operated several firms in the software and technology, media, and telecom (TMT) spaces where he played a key part as COO, CEO or general counsel roles.

Richard Desrochers is chief technology officer at Virtual Artifacts (VA). Richard is an enterprise architect with 30 years experience in IT, R&D, systems development, design of large-scale distributed data processing architecture, and data warehouses. Prior to joining VA, Richard worked as an IT consultant with multidisciplinary teams over 25 years for different government ministries on innovative technology projects valued over $100 million, some prized by the industry. Richard graduated in software development and artificial intelligence and he holds a security clearance from the government of Canada.

Frédérique Fenneteau is chief product officer at Virtual Artifacts (VA). Frédérique leads its family of products built atop its flagship technology, Hibe. For a decade, she has been actively involved in the conception, management, communication strategies, market validation of the Hibe products, and has acquired a deep knowledge of the Hibe technology. Frédérique participated to key events across North America to showcase and demonstrate the benefits of the Hibe technology in many fields, including advertising, education, and health. Previously to her career in technology, Frédérique has worked as an associate scientist at a pharmaceutical consulting firm. Frédérique graduated in engineering (B. Eng and M.Sc.A), and holds a Ph.D. degree with honors in pharmaceutical sciences.

Alexandre Hénault-Couturiers is chief revenue officer at Virtual Artifacts (VA). With 25 years of experience in the digital advertising and media industry, Alexandre has built his professional journey through a series of significant achievements in the digital domain. At VA, Alexandre oversees revenue channel development, implements innovative business strategies, and establishes strategic partnerships to ensure sustainable and consistent growth. Alexandre has designed and implemented several innovative business plans for online advertising management, Martech tool creation, and programmatic media buying and selling, driving significant revenue growth for various Canadian media organizations. His expertise and ability to quickly identify and understand the nature of business challenges associated with the digital era have allowed him to solve complex problems with creative,innovative, and pragmatic solutions, yielding tangible results while respecting the adaptability of individuals involved in the digital transformation process. He has extensive experience as a speaker and trainer on future strategies, challenges, and solutions for advertising media.